John Minardi
Graphic Product
Berkeley, CA

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LED DEPOT

I was hired by LED Depot to help create an identity, packaging system, and web presence that would make them stand apart from competitors. I rendered all of the products in a technical comic book-like fashion to portray friendliness and fun. Coupled with clean and gramatically correct data-sheets, the new look appealed to buyers and co-branders.

My only misgiving about the project was that I did not urge them a bit more to adopt the best led mascot ever!